Lecturer in Finance, King’s College London

A former banker and Fintech entrepreneur, Dr. Baeckstrom is an academic researcher who lectures at King’s College London Business School. Ylva Baeckstrom is an expert in behavioural finance with a special interest in gender and relationships in finance and entrepreneurship. She is passionate about creating positive impact through her research, conveyed through the Economic Equality Impact Group she established at King’s. EEIG focuses on gender and the broader diversity and inclusion agendas in business and society. In her private psychotherapy practice She supports people who struggle with relationship problems in their personal or business lives.